The Breakdown

It’s everyone’s favorite time of the year, so we partnered with Amazon Music and Carrie Underwood to show the world a side of Ring they’ve never seen before. Oh, and we got to help Carrie release her brand new Christmas Song, Favorite Time Of The Year. Oh, and if you want to hear the whole song, just ask your Alexa device to “Play the Ring Song” and you’ll be set.

#DoorbellSeason Activation

To activate the social phase of our #DoorbellSeason campaign, we had Carrie send a special message to everyone around the country asking them to sing Favorite Time Of The Year into their video doorbells. From there, we'll go through all the submissions and create a special holiday spot featuring Ring users.