The Breakdown

Every good party has a spark, someone who ignites the night and takes it to a new level. With Ole Smoky, that can be you. Hell, that is you. To highlight that, we shot a series of spots (6 total) that introduced the world to The House of Ole Smoky.  

Brand Voice
This manifesto was created to establish a voice for the brand and to help drive the communication on social, set the bar for the creative and to let people know what it's like to be the life of the party. 

Social
This is how the instigator comes to life in some of our social posts. Sarcasm not sold separately.