The Breakdown

Each of us are built differently, yet so many weight loss brands have a one-size-fits all approach. Well, that’s not Noom and that’s not this campaign. For this fully integrated campaign, we highlighted Noom’s personalized weight loss plans and how they can work for a variety of different people, with different needs. So whether you have high cholesterol , or working out just isn’t for you, you can still reach your weight loss goals with Noom. This campaign will run on TV, OTT, YouTube, YouTube Shorts, Facebook, TikTok and Pinterest, with custom creative across each channel.

Office 30s
When you don’t fit into the traditional weight loss program, you need a program that’s built around your needs. Enter Noom, and a cast of characters who all have the same end goal, but each has different needs.

Park :15

This is the world’s introduction to Noom Med, a platform that can help people who might qualify for weight loss drugs to get access to trained clinicians.

Awareness :06

Sitting nicely at the top of the funnel, these 6s bangers do some heavy lifting in a short amount of time.