The Breakdown

Can you think of a more intimidating place to apply for a job than Google? Well, maybe you can, but the majority of us probably don't think we have what it takes to land a job there. So, to soften the blow and make the "Big G" more approachable, we centered the campaign around a singular story - following your dreams. Through a variety of unique stories, we'll follow along as people chase their dreams and find out that they might actually be a perfect fit for Google.

Social Assets
Aimed at the younger demo, our social image series used emojis and playful headlines to hammer home that Google was hiring and they were looking for candidates like you. Well, prob not you, but you get the idea. 

Dream Videos
Google is HUGE, which means there are a lot of different departments, looking for a variety of candidates. In these shorter videos we created for their social channels, we follow along with our dreamers as their search for the perfect job.