The Breakdown

Burger King had the chance of a lifetime when they joined forces with the Legendary Pictures for the theatrical release of Detective Pikachu. To help bring attention to the partnership (and the killer new toys) we created a campaign that merged our world, with the world of Ryme City. We kicked off the campaign with some digital teasers, and then hit the ground running with a national spot and an AR extension that gave fans the chance to add some Pokemon’s to their world.